Hyundai has a new name, and it’s a bigger threat
By now, you’ve probably heard the news: Hyundai will be shutting down its brand-new Korean brand, Kia.
But if you haven’t heard the announcement, you’re missing out on some great news.
First, the company is discontinuing the Kia brand in South Korea and in the United States.
But the news is more subtle than that.
It means that Kia will be getting its own name.
And it’s bigger than ever.
The brand was created in the late 1990s by former Hyundai employee Kim Ki-sik.
In 2014, he launched a company called Misfit, which later merged with Hyundai to form the brand.
Misfits new name was born out of the company’s new “Kia” branding, which was launched in 2018.
In a statement to Reuters, Hyundai said that Misfitt’s name is “the name that our team has chosen for the brand to be the best in the industry.”
That name has become a global brand, and is widely seen as a direct response to the Korean government’s recent announcement of a crackdown on counterfeiting.
While it may sound like a good name for a new brand, the move could also prove controversial in the market.
In the past, Misfitte’s name was linked to the brand’s former owner, Kias parent company Kia Motors.
However, that connection has faded over time.
In the past few years, Kms name has been synonymous with Korean car sales, with Misfitting cars selling out.
In fact, the last time Hyundai sold a Misfitty was in 2018, when the brand sold 1.2 million vehicles.
As of June 2018, Hyundai sold 1,073,000 Kia vehicles in the U.S., and about 8.5 million in Korea.
In terms of revenue, the new name is going to make Hyundai’s brand more valuable.
According to the company, it expects to be able to generate $1.2 billion in sales in 2019.
That number is likely a little optimistic, given that Kias sales are down more than 20 percent in the past year.
But that could change.
It’s not clear if Kia is able to survive in its new name.
The brand already lost its trademark in March 2017, and was given a brand-name designation by the European Union in July.
If the company loses its trademark, it will have to change its name.
Hyundai said it would also change the name in 2019 to “Kias” or “Kes,” a more appropriate name for its brand.
But even if the brand is able the new “S” name, the brand will still be struggling.
The Korean market still has more than 6 million cars sold, according to the Korea Automobile Association, and about 10 million of those cars are sold in the Hyundai brand.
The company is also struggling with declining sales in China, and a lack of awareness among its customers.
While the name change has been controversial, Kins brand has also seen its share of controversies.
In September 2017, the South Korean media reported that the company was in talks with former Samsung employee Kim Jong-hoon.
But as of September 2018, the deal didn’t happen.