SEO Life cycle OR SEO Methodology
Online/On page optimization
On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.
Offline/Off page optimization
Off-page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission , forum & blog marketing, etc.
We always need to search for new and updated techniques to rank our website better than yesterday in the SERP( Search Engine Results Page) i.e., on Google, Bing etc.......... by improvising the content quality, by better keyword placement and also by increasing your traffic by social networking sites, social bookmarking sites and link building.